Top Beauty Retail Apps on Android in Mexico: Q4 2024

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Mexico displayed intriguing trends in downloads and active user engagement. Here's a closer look at the performance of the leading apps:

Sephora - Maquillaje SkinCare witnessed a dynamic quarter with its weekly downloads peaking at around 13.3K in early December. Active users saw a significant increase from 63.7K at the start of October to 84.4K by the end of December.

Natura Latam experienced fluctuating downloads, with a high of 11.9K in mid-November before dropping to 2.6K by the end of December. Active users showed a gradual decline from 32K to 30.7K over the quarter.

Bath & Body Works México had a notable increase in weekly downloads, reaching 4.7K in early December. Active user numbers grew steadily, peaking at 28.2K in mid-December.

Avon saw a significant rise in downloads, with a peak of 5.8K in mid-November. The app maintained a strong active user base, increasing from 21.8K to 31.8K during the quarter.

Terramar Brands maintained a stable download rate, with numbers ranging from 1.1K to 1.8K throughout the quarter.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these applications.